A moment on screen.
A wider audience.
A collection of reels and the audiences they reached. Scroll to watch each video and explore its highlights.
PRESS PLAY / WATCH THE REEL
Beyond the
existing audience.
65.4% of the reel’s audience were non-followers.
34.6% followersSource: Reel Insights. Total views include Instagram and Facebook. Figures reflect the captured snapshot.
A little personality.
A closer connection.
Reels give audiences a chance to meet the people behind a brand. A playful question or a candid response can make content feel more personal and relatable. For young women especially, the goal is to create moments that feel familiar and authentic, with room for different personalities to come through.
PRESS PLAY / WATCH THE REEL
Beyond the
existing audience.
58.6% of the reel’s audience were non-followers.
41.4% followersSource: Reel Insights. Total views include Instagram and Facebook. Figures reflect the captured snapshot.
PRESS PLAY / WATCH THE REEL
Beyond the
existing audience.
58.2% of the reel’s audience were non-followers.
41.8% followersSource: Reel Insights. Total views include Instagram and Facebook. Figures reflect the captured snapshot.
Good ideas start
with paying attention.
Developing these videos has taught me to look for ideas in everyday conversations, team dynamics, and the things people naturally want to share. The creative challenge is turning that spark into a clear concept while leaving room for spontaneous moments. A strong prompt gives the video direction; the people in it make it memorable.
PRESS PLAY / WATCH THE REEL
Beyond the
existing audience.
46.8% of the reel’s audience were non-followers.
53.2% followersSource: Reel Insights. Total views include Instagram and Facebook. Figures reflect the captured snapshot.